Kan Week #1—The Cost of Being Famous—Or, How Yeat Lost his Identity
When I first saw the theme of this quarter’s blog posts—Language and Identity—I knew I was going to somehow talk about some of my favorite artists. In this case, I am talking about Noah Olivier Smith, better known by his artist alias Yeat. While in recent memory, Yeat may be known for his collaboration with LA-based singer-songwriter Joji on “Back Home,” in the early 2020s he was best known for his unique, almost meme-like identity and presence within the rap space. Often considered to be one of the proteges of the rage rap blueprint pioneered by Playboi Carti at the time, Yeat quickly developed his own distinctive style, built not just around his appearance, but also his unique lingo and lyricism. For example, look at Yeat’s breakout track “Get Busy,” from his debut album Up 2 Me. In the span of around two and a half minutes, the Portland-based rapper utilizes his own invented slang such as “tizzy” or “twizzy” to add to his unconventional rhyme scheme. Furthermore, Yeat’s ability ...